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Where do I start if I want to sell my home

Where do I start if I want to sell my home?

Posted 11 August 2020

Marketing and promoting your home sale can be your most expensive outlay. So it's important you get it right.

Given the vast majority of buyers use online search tools, vendors are quite right to question the role of traditional newspaper advertising in their marketing budget.

This can be difficult when your agent presses you to commit to a print campaign, but here are a few facts and observations to help you out.

According to the Residential Consumer Property Seeker Report, 88 per cent of buyers use online resources to search for their next property. Make sure, therefore, that whatever you do spend on the print medium is proportional to the 12 per cent (or less) of the buyer market who will actually see it. 

And ask yourself, which is getting more exposure here - my house, or my agent's logo?

Also, a little background knowledge on the advertising mediums never goes astray. Essentially, there are two types: 'local', which includes your local newspaper, real estate agent boards and brochures; and 'reach' (so named because it disperses messages far and wide) which covers the internet, metropolitan media and social media. They each target different audiences, so it's important to identify your own target audience before deciding which to use, or in what combination.

'Reach' advertising is best suited to time-poor, active buyers, whereas 'local' mediums are more appropriate for passive buyers with the time to relax and digest the imagery and content.

The choice is ultimately yours, but rest assured we're working hard to remove the guesswork for you. By spring, our online portal www.nextaddress.com.au will be live and raring to go. Listing properties 24 hours, seven days-a-week for a fraction of traditional marketing costs, we'll be using innovative peer-to-peer matching to instantly connect you with your ideal buyer. Visit our website to learn more!

 

Selling Tips
How To Style Your Home And Sell Quickly  Part One

How To Style Your Home And Sell Quickly - Part One

Posted 11 August 2020
Property styling is vital to a fast sale. Part one Selling your own home is a big undertaking. All of us want this ...
General | Selling Tips | Our Stories and News | FAQ's, Links and Resources

auctio n bidding

Posted 28 July 2020
https://www.domain.com.au/advice/experts-reveal-the-best-techniques-for-bidding-at-auction-20180214-h0vtml/
General | Buying Tips
Is now the right time to list and sell your property

Is now the right time to list and sell your property?

Posted 18 July 2020
This is the million-dollar question on the minds of potential Sellers across Australia. As COVID-19 restrictions ease in most cities, except Melbourne, sellers poised to market their home...
Im thinking of selling my property online myself should I

I'm thinking of selling my property online myself, should I?

Posted 15 July 2020
Now is a perfect time to explore how to sell your property online in Australia.  ...
General | Selling Tips
How do I make an offer to buy a house

How do I make an offer to buy a house?

Posted 13 July 2020
You have fallen in love with a home and so has the new puppy.  You want to make an offer.      ...
Buying Tips
How to choose an estate agent to sell your home

How to choose an estate agent to sell your home?

Posted 09 July 2020
Your home is your biggest asset, don't skimp on the preparation! Let's talk about the single most important action you should take, which will help you make the right de...
General | Selling Tips
Property Prices Remain Resilient As Markets Shrug Off COVID

Property Prices Remain Resilient As Markets Shrug Off COVID

Posted 19 June 2020
Next Address is pleased to share this article by  Rowan Crosby from Ripehouse  Getting back to normal  Property values across the country have remained resilient throughout the COVID-...
How to style and sell your home quickly in 2020  Part Three

How to style and sell your home quickly in 2020 - Part Three

Posted 17 June 2020
Let's explore - what to do to get your home sold fast. News on the street is that consumer confidence in the property market is creeping back up. Slowly...
Are you eligible for the 25000 HomeBuilder scheme

Are you eligible for the $25,000 HomeBuilder scheme?

Posted 04 June 2020
Let's explore if you qualify? This is really worth exploring. The federal government will give eligible Australians $25,000 to build or substantially renovate homes as part of the ...
General | Selling Tips