Marketing and promoting your home sale can be your most expensive outlay. So it's important you get it right.
Given the vast majority of
buyers use online search tools, vendors are quite right to question the role of
traditional newspaper advertising in their marketing budget.
This can be difficult when
your agent presses you to commit to a print campaign, but here are a few facts
and observations to help you out.
According to the Residential Consumer Property Seeker Report, 88 per cent of buyers use online resources to search for their next property. Make sure, therefore, that whatever you do spend on the print medium is proportional to the 12 per cent (or less) of the buyer market who will actually see it.
And ask yourself, which is getting more
exposure here - my house, or my agent's logo?
Also, a little background knowledge on the advertising mediums never goes astray. Essentially, there are two types: 'local', which includes your local newspaper, real estate agent boards and brochures; and 'reach' (so named because it disperses messages far and wide) which covers the internet, metropolitan media and social media.
They each
target different audiences, so it's important to identify your own target audience before deciding which to use, or in what
combination.
'Reach' advertising is best
suited to time-poor, active buyers, whereas 'local' mediums are more
appropriate for passive buyers with the time to relax and digest the imagery
and content.
The choice is ultimately
yours, but rest assured we're working hard to remove the guesswork for you. By
spring, our online portal www.nextaddress.com.au will be live and raring to go. Listing properties
24 hours, seven days-a-week for a fraction of traditional marketing costs, we'll
be using innovative peer-to-peer matching to instantly connect you with your
ideal buyer. Visit our website to learn more!
