In this article guest author Jacob Cooper, explores Next Address's data managing strategies.
Managing data is key to growth for disruptive technologies
Overall +35% engagement rates
But then in late 2015, along came Next Address, an Australian website which gives buyers and sellers complete control of the real estate process and saves users thousands of dollars. Now directly selling a house online without agents and without expensive advertising is possible.They capture specific user-driven data to produce highly targeted and individual campaigns. Constantly reviewing then producing the 'best path of engagement' for users. This new disruptive platform for selling and buying real estate cultivates an environment of flexibility and individualism for users.
Monthly +5% contact growth
It is clear, disruptive technologies, like Next Address, enables us all to have closer relationships with our clients, which in return provides a more streamlined and personalised service.
Website traffic +31% in one month
Since the launch in November 2015, month on month engagement growth has continued. It is positive to see people are actively engaging with a new innovative concept. But what is more important is to see how Next Address is maximising the use of data to provide a holistic and reliable service for their users.